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Sales Engine, LLC | Alpharetta, GA
 

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Hamish Knox

Some managers start looking for fires to start with their team, so that they can swoop in to the rescue. They have no time to set up a meaningful accountability program, they’ll say, because they have too many (self-started) fires to fight. Most of the leaders I work with are dubious at first that they could ever play the role of the Primary Arsonist. Yet it’s easier to fall into this pattern without realizing it than you might imagine.

Traditionally performance evaluations (or reviews) are a “check the box” exercise designed to appease HR. These evaluations typically come down to a “good kid” (you made your number / performed to expectations) or “bad kid” (you didn’t make your number) comment from a manager. 

Holding your people accountable is simple. In working with sales leaders around the world, accountability isn’t easy because those leaders possess one of three self-limiting beliefs that cripple their accountability program.

Role play is one of the best methods for developing your people, but salespeople loath role play and managers shy away from it, because it often becomes an exercise that leaves participants frustrated. Putting role play through the lens of David Sandler’s Success Triangle – attitude, behavior, and technique – both managers and salespeople could role play more effectively and increase both their role performance, outlook, and technique.

It’s estimated that the cost of recruiting, interviewing, hiring and onboarding a new salesperson costs a company between $75,000 and $300,000 per rep. Unfortunately for most companies, their onboarding program contributes directly to those new reps leaving.

A leader's only valuable is their time, which is too often wasted on activities that don't generate a good return. A leader's number one asset is their people, which are too often left to waste with no clarity around expected behavior or a path to advancement in their organization. To make the best use of their only valuable and achieve the greatest return on their number one asset, Sandler recommends a leader invest at least 50% of their time each week with their direct reports, splitting their time amongst the following four activities.

All salespeople with a small amount of experience have a 30-second commercial (a.k.a elevator pitch, popcorn introduction, etc.) down pat. And that's the problem.

Many leaders, especially if they were promoted from within, struggle with performance management. Not because they are bad leaders, but because they easily slide back into "doing" instead of "leading".

David Sandler said, "If you live a straight life in an unstraight world you're going to get killed." Yet salespeople get (metaphorically) killed daily by selling in a straight line. Salespeople sell in a straight line when they are attached to the outcome of their interaction with their prospect, typically closing a sale, instead of being attached to the process of (dis)qualifying

A leader's most important task is to create clarity for themselves and their organization. Without personal clarity life satisfaction decreases and complacency sets in. Without organizational clarity productivity suffers and turnover increases